Kids' Characters Push Healthy Food

Back around Halloween I wrote some thoughts about the relationship between junk food and children's media. Today the Washington Post ran a story by Caitlin McDevitt about how kids' licensed characters are now being enlisted to promote healthy food. Cynics may point out that the companies like Disney are merely being market savvy as obesity and junk food gain ever more prominence and disapproval in public discourse, but I suppose any progress--toward improving the American diet--is good progress. Of course, branding potatoes may be just a half measure, a surface solution that doesn't approach the core problem of U.S. food production, but that's a post for a different blog.