Will Horton Be a Grinch?

Not if the folks at Twentieth Century-Fox have their way with it. An article in the business section of yesterday's Times informs us that the Fox execs are planning on the largest DVD promotion in history for Horton Hears a Who this holiday season. So if it seems by December 10th that we can't get away from the plucky elephant, it won't be that we're imagining things. The whole campaign is a bit of a test case to evaluate the future viability of the DVD format in the face of emerging technologies--come January we'll have seen if all Fox's money and efforts have paid off.