Sunday, November 21, 2010

Facebook for Kids


The youth research firm Smarty Pants recently released their list of kids' most beloved brands (i.e. a combination of brand awareness and brand loyalty), and though the Wii topped the list Kidscreen on Friday had an interesting little article about Facebook's amazing jump up the charts. Here's what Kidscreen's Wendy Goldman Getzler had to say (read the original here), and here's Smarty Pants' listing of top brands, which is incredibly interesting reading in and of itself, even without the Facebook connection. (Like, what does it mean that Walmart is #51?)

Facebook's age limitation isn't stopping US kids from naming the world's largest social network among one of their Most Beloved Brands this year.

According to an annual study by youth research firm Smarty Pants entitled Young Love, Facebook's brand-affinity ranking among kids ages six to 12 jumped 85 positions in the past year and is now a Top 100 brand among tweens nine to 12.

Facebook jumped from #181 to #126 this year among kids six to 12 and to #91 among tweens, making the social network's shift in ranking among the most significant increases of the 270-plus brands evaluated by more than 4,500 children.

Brands that facilitate a family connection seem to dominate the top spots on the Beloved Brands list, with Nintendo's Wii holding the number-one spot, followed closely by McDonald's, M&M'S, Disney Channel and Oreo. Apple's iPod Touch and iPad made 2010 debuts at #35 and #109, respectively.

3 comments:

apc88 said...

this is proof of new media determinism, and the death of "childhood" when kids today are increasingly exposed to new media such as the internet and Facebook. its like they have become the main focus when it comes to creating popular culture. kids today seem more knowledgeable about the world around them, thanks to the access that technology provides them. there seems no way of preserving childhood innocence when all the adult secrets are being spilled in every media kids consume.

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