I don't often get to write about traditional toys here, but I've been meaning to mention Brinca Dada's modern dollhouses since I first saw a prototype probably over a year ago. I'm friends with the design principal Tim Boyle, a professional architect turning his skills to the world of toys, and in person this Emerson house is a really impressive sight. The kids I've seen interact with them love them, and my impression is that they've been getting fantastic reviews as well, like in this recent article on "Bauhaus meets dollhouse," which discusses a range of modernist dollhouse designers; I also enjoyed this interview with the CEO Douglas Rollins. If all the attention lately seems to have been on digital toys and gaming, it's nice to see such well-crafted design going into "low-tech" toys. Check out all that the house does, plus the furniture(!), at the company's website. And check out the more vertical structure and the muscle-flexing minimalist dolls who inhabit it.
The full-sized Emerson house comes at $329 and, though I'm not privy to any inside secrets, I suspect that a smaller, more economical model will be available soon. But at any rate the website inhabitots is giving away a free Brinca Dada Emerson house right now.
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