Thursday, January 8, 2009

Etch a Sketch Goes Digital...

When I was a kid I spent innumerable hours with our family Etch a Sketch, Lite-Brite, Legos, and even the good old fashioned Lincoln Logs, not to mention a pencil and paper. 

I suspect all of these toys are still around, but they're increasingly inundated by high-tech company. This week is the annual International CES (Consumer Electronics Show) in Las Vegas, and there's plenty of kid-oriented gadgetry on display. Amongst the others is a new line of creative electronics from Mattel under the label Ucreate. The first two offerings allow kids to act as their own DJ's (move aside, Simon) and draw and program their own video games (ditto, Etch a Sketch). Just one taste of what's on the horizon these days.

1 comment:

Randy Astle said...

Here's another story about Mattel, published right after I posted this.

http://www.kidscreen.com/articles/news/20090109/mattel.html