And here's a little promotional film about the company in general, including their title on transportation. This is in Spanish and I wish the music were mixed a little lower because it's hard for me to follow what they're saying when Zooey Deschanel is so much easier for me to understand, but even if you don't speak the language there are some good shots of their art and design work.
It looks like companies like this are starting to get their head increasingly around what interactive storytelling is and how it differs from traditional A-Z narratives. But what are these hybrid forms? Is this really a goodnight storybook or should we call it something else? Beyond semantics, is this really helpful in getting kids down for bed? I tried a Pajanimals clip tonight and it initially quieted my two-year-old down, but when it ended and we closed the laptop she broke down, so I'm not sure how helpful it was.
But those are the kinds of questions creators and parents will have to ask now, because there's obviously no going back to the pre-digital days, even for late adapters like me. (I don't want to be a late adapter! I'm just semi-employed!) So I'm excited by the enthusiasm and commitment on Dada's website and the respect they show both their young audience and their new tools. Whenever a new medium's been introduced theorists and practitioners have had to labor over finding its inherent comparative advantages vis-a-vis old media, and I think titles like Off to bed! will help move us in that direction--and entertain kids along the way. I can definitely see Izzy--and even Loretta--playing with those lights, swings, and the kissing moon for quite some time. Bien hecho y buena suerte con sus proyectos en el futuro!
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