Scott Traylor on Virtual Worlds & Education and Media

I only recently became aware of 360KID, an interactive product development firm that also features a great blog about all things children's media, especially online, gaming, and other interactive media. After I added the blog to my blogroll on the right here the CEO Scott Traylor very graciously contacted me and let me know about two presentations he recently gave. I've been focused for quite a while on children's literature and traditional media--i.e. television--and it's just within the past five or six months that I've started trying to get equally up to speed on interactive media. So these presentations, though brief, were fantastic for me and I wanted to pass them along.

The first was given at Engage Expo earlier this year. It's called "Virtual Worlds for Kids" and is full of some great statistics about what online worlds kids are joining, the advertising and merchandise tie-ins that get them there, the age demographics, etc. Some surprising stuff for me.

This second one is from the EdNET Conference held in Boston last month. Scott is speaking to educators about his perspective as both an educator and consumer product developer: his ninety-second Digital Data Smack Down, starting around 3:40, is worth repeat viewing for educators, commercial producers, and parents alike. Check it out!