Jaroo -- Cookie Jar Launches Online Kids' TV

So, my plans--or hopes, really--to write three or four long essays about Sesame Street this month have been squelched by, well, actual work. There might be more to come, but for now I'll continue the theme of Canadian television I got into last week.

If things are moving and shaking in broadcast and cable television, the realm of the not-so-distant future is of course online television. The big news in November was therefore the launch of Jaroo, an online station sponsored by Cookie Jar. At the moment, in its beta stage, the website features all Cookie Jar material, but that's not a bad library, especially after their purchase of DIC Entertainment last year. From classics like Inspector Gadget and Paddington Bear to more recent fare, there should already be something for every kid, and negotiations are evidently underway to carry material from other providers. Check out this article by Paul Bond in Ad Week.