Tuesday, August 26, 2008

Ben 10 Hits British Newstands

There’s good news for Ben 10 fans in the U.K.: tomorrow marks the release of the first issue of Ben 10's own magazine. You can read about it in any number of short notices, but some of the best information is at Animation World Network



For those unfamiliar with Ben 10, it’s an animated action-adventure show (I'll say it--it's for boys) that began airing on Cartoon Network in late 2005. It’s about young Ben Tennyson, a boy who finds a strange wristwatch-like device called the Omnitrix that allows him to change form into any of ten super-powered aliens. He uses it, of course, to battle wicked alien bad guys.

The new magazine will go into monthly publication in 2009. This first issue includes a host of additional material, including your own toy Omnitrix. Indeed, the magazine, which is being launched in response to the show's success in England, is part of a larger effort to license Ben 10 merchandise across a variety of platforms. The show's already gone through much of this process in the States (as this 2006 Animation Magazine article discusses), and the licensees are merely following suit in the growing U.K. market.

For more Ben 10 information, visit the show's official page on the Cartoon Network website.


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